About Us

Welcome to PARA & PASCHA, a luxury brand that doesn’t just sell fashion – it creates it. Fashion as an expression of power, presence, and artistic identity. Founded by visionary Jonas Christian Savini, PARA & PASCHA is an integral part of the Billionaire Fashion Group AG, headquartered in the Canton of Zug, Switzerland – a place synonymous with excellence, precision, and entrepreneurial strength.

The name PARA & PASCHA brings together two worlds: “Para” represents money, power, and material reality – “Pascha” stands for dignity, status, and cultural depth. It is this tension that fuels our creative force. We craft fashion that isn’t simply worn – it’s felt. As an aesthetic statement. As a mindset.

Our collections are strictly limited – a maximum of 100 pieces per design worldwide. No reproductions. No compromises. Each item is a numbered collectible, handcrafted in Italy and Switzerland, refined with exquisite craftsmanship, premium materials, and a bold design language. These are not garments – they are wearable artworks with soul and substance.

PARA & PASCHA defines a new class of high-end streetwear: raw, rebellious, radically stylish. Our creations are for individuals who want to be seen – not through noise, but through presence. For those who lead through individuality, boldness, and the courage to stand out.

Our philosophy is tightly woven with responsibility. We don’t produce for the masses – we produce for the legacy. Sustainability, ethical practices, and mindful resource use are core to our production process. Our collections are not only exclusive – they are part of a sustainable future in fashion.

As part of the Billionaire Fashion Group AG, PARA & PASCHA represents a vision: fashion that breaks boundaries, bridges cultures, and holds investment value. Our pieces do more than elevate your look – they often appreciate in worth. To us, luxury is not fleeting – it's a legacy.

We are not just a brand. We are a movement, a statement, an investment.
In a lifestyle. In values. In art.
Welcome to the world of PARA & PASCHA – where elegance meets attitude.
Don’t wear a logo. Wear a legacy.